If you’re an eCommerce business looking to expand your online presence in Australia and the US, this masterclass is for you.

Whether you’re just starting to explore these markets, or you’re looking to optimise your current operations, these sessions will give you with a structured approach to successfully selling through your website.

The masterclass is split into two online sessions.

Part one will focus on the strategic and marketing aspects of selling in the US and Australia to effectively attract and convert customers, covering these topics:

• Market Entry Strategy: Understanding the key differences between the US and Australian markets, consumer expectations, and potential barriers.
• Customer Acquisition and Digital Marketing: Identifying the most efficient marketing channels to drive traffic and sales.
• User Experience and Conversion Rate Optimisation: Website best practices to create a seamless, high-converting shopping experience.
• Internationalisation Considerations: Localising content, currency, payment methods, and customer service to build trust with international buyers.

Part two will dive into the logistical, operational, and technical aspects of expanding into the US and Australian markets, ensuring sustainable and scalable growth. It will cover:

• Fulfilment and Shipping: Exploring fulfilment models, warehousing options, and shipping solutions for international customers.
• Administrative Considerations: Taxes, import duties, legal requirements, and compliance considerations when selling in the US and Australia.
• Customer Retention and Lifetime Value: Strategies for building long-term customer relationships, repeat purchases, and subscription models.
• Customer Service and Infrastructure: Setting up efficient processes for customer support, returns, and handling time-zone differences.
• Systems and Vendor Management: Choosing the best eCommerce platforms, integrations, and technology stack to support international expansion.

Both sessions will be led by experience eCommerce consultant Al Conroy.

Al works with businesses to accelerate their online growth efficiently, sustainably and profitably.

His ecommerce career started in London where he worked for a large management consultancy. In 2009 he moved to Edinburgh’s Freeze Pro Shop, where he created and led the team that took Freeze’s revenues from <£1M to >£6M.