Join tourism and hospitality professionals from across Tayside and Fife for the Tay Country Tourism Conference 2026 taking place on Tuesday 3 March at the Apex City Quay Hotel in Dundee.

This is a key event designed to inspire collaboration, share insights, and drive sustainable growth across our regional tourism industry.

Programme:

08:30 Registration & Refreshments
09:30 Welcome: Caroline Warburton, Destination Development Director, VisitScotland and Alistair Heather, host for the day
09:45 ‘Capitalising on the Transformation Economy – Scotland’s Competitive Advantage’ Vicki Miller, CEO, VisitScotland
10:00 ‘The Visitor Economy – the Icelandic Way’. Jóhannes Þór Skúlason, Managing Director, Icelandic Travel Industry Association
10:25 In Conversation with Vicki Miller and Jóhannes Þór Skúlason – Alistair Heather
10:45 Short presentations from businesses across the region
11:10 Networking & Refreshments
11:30 Short presentations from businesses across the region – continued
12:30 Lunch
13:30 ‘Scotland’s Theatre in the Hills’. Dougie Cameron, Interim CEO, Pitlochry Festival Theatre
13:45 ‘Preparing your tourism business for the age of AI’. Sam Weston, Head of AI & Marketing, 80 Days
14:15 ‘Inclusive Tourism: A Lived Experience Perspective’. Carrie-Ann Lightley, Writer, Speaker and Content Creator
14:40 Final Speaker to be announced
14:50 Closing Remarks
15:00 Conference Close

You’ll also hear from innovative local businesses making a meaningful impact and enjoy valuable networking opportunities to connect with peers from across the region.

Whether you’re new to the tourism sector or an established operator, this is your chance to connect, learn, and shape the future of Tay Country tourism.