Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools.

From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow your international business. It’s ideal for those starting out in digital marketing or in need of a skills update.

What’s involved?

The session will cover topics such as:

• Key principles of digital marketing and a results-driven approach
• Using the right tools and data to inform the design and development of your website
• SEO basics and how to get more traffic from Google
• Increasing engagement through social media
• The importance of reviews and user-generated content

What will I learn?

You’ll leave the session with knowledge of:

• How to develop a plan with performance measures
• How to brief or begin website design and development
• What Google ‘likes’ and looks for in a website
• What to do and not do when developing a social media plan
• How to manage user reviews and deal with online complaints