- This event has passed.
Tourism businesses: Use analytics to evaluate your digital platforms and get customers
22 February 2022, 11:30 am - 1:00 pm
By the end of this webinar, you will understand how to find out:
- The characteristics of people who are accessing your digital platforms
- What people are doing when they access your websites or social accounts
- How to set goals and objectives on each platform
- The art of measuring the effectiveness of website content and social posts
- How to continuously monitor, develop and improve your digital activities
This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
