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Tourism businesses – Use analytics to evaluate your digital platforms and get customers
16 November 2022, 11:00 am - 12:30 pm
By the end of this webinar, you will understand how to find out (for Google, Instagram & Facebook Analytics):
- The characteristics of people who are accessing your online presence.
- What people are doing when they access your website/s or social accounts.
- How to set goals and objectives on each platform.
- The art of measuring the effectiveness of websites and social posts.
- How to continuously improve digital activities – measures to monitor and actions to take.
There will be particular emphasis on cost-effective/free ways to do the above.
