
Unlocking the Potential: The Power of Inclusive Marketing
17 September 2025, 11:00 am - 12:00 pm
Open to all Scottish tourism business.
Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market.
We’ll explore:
- Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently choose your business.
- Inclusive marketing in action with expert Carrie-Ann Lightley (Accessible Travel Writer & content creator ), who will share practical tips on how to use photography, content, and messaging to authentically connect with this growing market.
- Support tools and resources available through our Business Support Hub to help you implement what you’ve learned and enhance your visibility to inclusive travellers.
This is a valuable opportunity to strengthen your approach and better connect with the inclusive tourism market.