In this business.connected workshop in partnership with Vodafone Business, we’ll explore how to harness the power of AI to create smarter, more strategic content – without compromising on authenticity.

Whether you’re a solo entrepreneur, a small business owner or part of a growing team, this session will give you the tools to confidently integrate AI into your content strategy while staying true to your brand voice and values.

Led by Kristian Downer, an expert in digital content and AI applications, the workshop will cover how to use AI tools to generate blogs, video scripts and social media posts efficiently – plus how to make sure your content feels human and trustworthy.

You’ll also learn how to repurpose one idea into a wealth of content across different platforms, and how to use AI-powered analytics to track what’s working, what’s not and where to optimise.

Kristian has over 11 years of experience in digital marketing and specialises in helping business owners and marketing managers cut through the complexity to achieve consistent, profitable growth. From sole traders to large corporates, he’s delivered proven strategies and high-performing campaigns that drive real results.

Now, as a national trainer for Google Digital Garage through Enterprise Nation, he’s equipping businesses across the UK with the skills to navigate the evolving digital landscape – including the opportunities and challenges of AI in marketing.