Scotland’s food and drink are among its greatest assets. And when thoughtfully developed, they can become powerful drivers of economic growth, community pride, and environmental sustainability.

This webinar, based on Crafting Your Taste of Place by Erik Wolf, Executive Director, World Food Travel Association, will explore how food tourism can help your region stand out and thrive.

Tailored to Scotland’s producers, suppliers, and tourism stakeholders, the session offers practical guidance for turning local food culture into unforgettable visitor experiences that benefit businesses and communities alike.

Whether your area is already on the map or emerging, discover how to harness your culinary identity to its full potential.