
What creative professionals need to know about AI
29 August 2025, 10:00 am - 4:00 pm
Everyone’s talking about Artificial Intelligence – but what does it mean for you as an artist or creative?
AI is already having an impact on the creative industries. We think every creative professional should have the opportunity to learn and explore AI tools in a creative and safe environment.
Is it possible to use AI tools in an ethical way? And how can you protect your own work from being exploited.
We’ll explore the ethical issues of using AI, covering topics like intellectual property, environmental impact, and possible misuse.
What we’ll cover:
- Discover how Artificial Intelligence apps work
- Learn about the most popular and powerful Generative AI tools used by creative professionals: including DALL·E, Midjourney, Copilot, and Gemini
- Get advice about protecting your work, and understanding what artists can do to avoid being exploited or replaced by this technology
- Discuss ethical issues surrounding AI art, like intellectual property, safety, and the environment
This course is aimed at AI beginners – You don’t need to be a technical expert to take part. We’ve written the course to be jargon-free and easy to understand.
This course is for people working in the culture sector as creative professionals.
This includes visual artists, illustrators, designers, makers and crafters, photographers, filmmakers, performers, writers, and digital creatives such as animators or game designers.
The course is also for educators and facilitators delivering creative workshops or learning programmes. Curators and producers involved in creative projects or exhibitions would also benefit.
You’ll find it useful if your role involves a significant amount of creative work, even if you’d not call yourself an artist. For example marketing professionals, social media managers, and digital content creators.