What’s the masterclass about?

This expert-led webinar covers everything you need to stay ahead of competitors by creating a globalised website and social media presence.

The session is designed as a guide for ambitious Scottish businesses planning to expand into new international marketplaces.

You’ll learn about the following topics:

• Selecting a domain
• Registering with search engines
• Choosing a web host
• Language and localisation issues
• Payment and shipping
• Localising your social media

About the expert speaker

Presenter Stephen Whitelaw has over 30 years of business experience in starting and growing businesses. He won the Deloitte & Touche Fast 50 Award in 1999 and has been described as a ‘rebel without a pause’.

Stephen has a multi-disciplined background. He’s skilled at helping companies at all stages overcome development and technology challenges and has started and sold many technology companies over the years. Given his extensive experience, Stephen is a regular keynote speaker for Fortune 500 companies such a Google, Microsoft, Groupon, and Oracle.