Event Description
Running a business can mean juggling competing priorities, limited resources and constant demands on your time. This practical masterclass will help you step back, clarify your direction and decide where to focus your efforts.
Join Indy Johal, founder of Johal 360 Advisory, for a 30-minute presentation followed by a 30-minute interactive Q&A. Drawing on over 20 years of experience in financial services, operations and business leadership, Indy will connect straightforward strategy tools with decisions small-business owners face every day.
We will explore how to identify your target customers, explain why they should choose your business and build an offer you can deliver sustainably. You will learn how to use SWOT analysis to inform decisions, assess the impact of pricing and discounts, prioritise opportunities and turn your choices into a realistic 90-day action plan.
Using a worked business example and insights from Indy’s leadership experience, the session will show how strategy applies to customer service, day-to-day operations and financial sustainability.
You will leave with:
- A clearer understanding of the difference between strategy, planning and everyday activity.
- A framework for drafting your own one-page business strategy.
- Practical ways to prioritise your time, money and capacity.
- Useful measures to track progress and review your decisions.
- One specific action to take within the next seven days.
