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Aimed at professional advisors, this webinar series will explore different aspects of the subject to broaden your knowledge and support your clients to make informed decisions. The webinars are also relevant for business owners considering succession planning. In this webinar, Graeme Nuttall OBE will discuss best practice regarding the design and implementation of an EOT […]
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Are you a business that has been trading for less than five years? Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand. Working with our advisers, you will analyse the current state of your […] |
3 events,
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Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
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Prepare for the 2023 season and discover what insights and trends to look out for this year! Joined by the Highland region's Industry Relationship Manager, find out what business support VisitScotland can offer including: One-on-one advice Quality Assurance schemes (and how they can help your business!) Internationalisation Digital
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Business owners and managers are busy. You're wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. We'll focus on exploring a range of tools on the market which will help you to enhance your customer service […] |
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This short online interactive session will provide more information on the programme. You'll get the opportunity to speak with the delivery team and raise any questions you might have prior to signing up to the five session programme. Research highlights a strong link between digital maturity and business performance. Leading digital companies outperform across a […] |
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This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […] |
3 events,
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Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
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If businesses don't understand their customers they can't sell effectively to them. This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want.
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […] |
1 event,
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […] |
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From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […] |
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […] |
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Join Xavier Font, Professor of Sustainability Marketing at the University of Surrey, to hear how you can extend the season for your business through sustainable tourism. In this free webinar, you will learn how to effectively use sustainable tourism as a tool for product development, marketing and developing engaging visitor experiences. This webinar will cover: […] |
1 event,
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Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions. Join Mike Milner, Tomson Consulting Ltd, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost, low cost, and investment opportunities for your company to […] |
3 events,
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Aimed at professional advisers, this series of expert webinars will explore different aspects of employee ownership. It's designed to help advisers broaden their knowledge and equip them to support their clients in making informed decisions. The webinars are also relevant for business owners looking at succession planning. In this webinar, Bruce Farquhar from Anderson Strathern […]
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You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
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This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […] |
2 events,
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Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation. Do you need help navigating these challenges? Scottish Enterprise is offering practical and interactive half-day […]
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Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […] |
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Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions. Join Mike Milner, Tomson Consulting Ltd, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost, low cost, and investment opportunities for your company to […] |
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1 event,
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Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […] |
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