Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders, each with their own different needs, perspectives and potential sales objectives we need to overcome PRESENTER Roddy MacLean Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce […]
Join us for a really informative event. Whether you have just started a business or own one already. From this event you will learn about: Copyright Registered and unregistered trademarks Registered and unregistered designs Patents Confidential information After this class you will: Have an awareness of all aspects of IP as they affect their organisations […]
Most public and private organisations engage in direct marketing to promote the organisations’ goods, services or ideals. Being an area of focus for data protection regulators, in terms of enforcement action, it is important to ensure the marketing activity is legally sound. This webinar will provide a practical overview of legal requirements in relation to direct […]
Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation. Do you need help navigating these challenges? Scottish Enterprise is offering practical and interactive half-day […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
China, the world’s largest consumer economy, presents a significant opportunity for Scottish businesses, particularly with the recent lifting of Covid-19 restrictions. In this engaging online event, Scottish businesses will gain a detailed knowledge of business, digital and eCommerce, along with some practical tips on how to break into and grow sales within the market. The […]
In a time of economic uncertainty, supply issues, inflationary pressures and spiralling costs, business owners in all sectors need to take proactive measures to protect their business – and themselves. Whether you need to manage costs; you’re experiencing supply chain issues; or you need to review your business structure and financing, there are a range […]
Aimed at professional advisors, this expert webinar series will explore different aspects of the subject to broaden your knowledge and help support your clients to make informed decisions. The webinars are also relevant for business owners looking towards succession planning. In this webinar Linzi Wilson from Consilium Chartered Accountants, will talk about valuing and selling […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
This workshop, run by our sustainability advisors will give you everything you need to know to start integrating this new, exciting part of business into your company. By the end of this session, you will be confident with the definition of sustainability and how it relates to your business, know how to go about making […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
These days, selling online involves much more than just a company website. Many manufacturing and retail businesses are expanding their ecommerce presence on to well-known marketplaces such as Amazon, Wayfair, Etsy, eBay and Alibaba. With opportunities for selling to both retail and wholesale customers, and to expand from the UK into international markets, this is […]
Business owners and managers are busy. You're wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. We'll focus on exploring a range of tools on the market which will help you to enhance your customer service […]
The events of the last three years – COVID-19, the war in Ukraine, and the risks of another global recession – have all stretched leaders and forced them to develop new skills to lead their teams through shock, crisis, and uncertainty. While keeping the basics of leadership, such as strategizing and executing for results, placing […]
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
