Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. Get practical tips on how to create an OTA listing and how to manage your relationship with an OTA. For tourism experiences (tours, visitor attractions and activity providers) that want to use OTAs for the first time.
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
AI tools are revolutionizing how businesses operate. Using them effectively is enabling companies to scale faster, streamline operations, and optimize efficiency. If you want to learn how to use them to increase productivity in your business, this event is for you. Delivered by Ali Shariat, co-founder of ThisWayUp, it will discuss the best AI tools […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
AI chatbots like ChatGPT have been filling up headlines for the last couple of years. In more recent times, those headlines have been about how these tools are supporting day-to-day operations in businesses across industries. ChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. The language model can respond […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
As more organisations across Scotland explore new ways of working, the four day working week is gaining traction as a practical solution for improving productivity and wellbeing. Join Peer Works online to hear from James Reeves of the 4 Day Week Foundation and Neil Sullivan of Boxfish about the opportunities and challenges of implementing a […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Faire is the world’s largest wholesale marketplace. It helps independent retailers discover bestsellers and supports brands to connect with those retailers, while simplifying wholesale operations. Faire already works with hundreds of independent retailers and brands across Scotland. It’s partnering with Scottish Enterprise to ensure both retailers and brands feel supported on the platform. You’ll learn: […]
Why do great ideas fail? Because innovation lives or dies with the team behind it. Join this webinar to learn what sets high-performing innovation teams apart. You’ll leave with practical, research-backed insights on how to: Unlock the power of diverse teams Lead with emotional intelligence Avoid hidden traps that undermine collaboration Led by Professor Anna […]
This comprehensive masterclass will immerse you in the world of AI and prompt engineering. Prompt engineering is the term used for the way you craft your questions or tasks – the ‘prompts’ – for AI models to get the best results. If you're looking to save time, improve communication, and stay ahead of the competition […]
The Scottish agricultural sector is facing one of the biggest shifts in legislative and budgetary frameworks in a generation. From proposed changes to the Agricultural and Business Property Reliefs from Inheritance Tax, to the ongoing Land Reform (Scotland) Bill, there are big challenges on the horizon. Join experts from Thorntons’ Land and Rural Business team […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Kinclune Estate has recently opened its new wedding venue - hear from Aylwin Pillai as she shares insights from the journey so far, lessons learned along the way, and plans for the future.
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
