No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
The average B2B purchaser completes up to 60% of their buying journey before contacting suppliers. That's why marketing content has a crucial role to play. In this webinar, international ecommerce expert Roddy McLean will discuss the importance of content marketing and how you can develop a winning strategy.
In this online masterclass, Scottish businesses will gain in depth knowledge of business, digital and eCommerce, along with great practical tips on how to break into and grow sales within the market.
In this webinar we will explore the key components of an effective B2B digital marketing funnel including the importance of developing in-depth customer understanding, how effective marketing content can act as both the gravity and the glue of an effective funnel and look at some of the technology we can use to connect up the […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This networking event will show Tayside businesses how to social proof their business! Utilise positive feedback from your customers to build trust and credibility for your business. With the rise of digital marketing, social proofing is now a critical aspect of online marketing. Learn to use your public reviews page to receive more frequent feedback […]
