Search behaviour is evolving - people now speak naturally to voice assistants and AI tools, not just type into Google. This workshop shows you how to show up wherever your customers are searching: Google, Bing, AI platforms, social media, and voice search. We’ll start with the basics, then guide you through a clear, practical process […]

Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]

This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]

Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]

Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]

Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]

Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]

Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]

Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]

This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]