This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
In this business.connected workshop in partnership with Vodafone Business, we'll walk you through the essential digital marketing strategies every small business needs to grow online, connect with customers and stay secure. Whether you're just starting out or looking to sharpen your current approach, this session is packed with practical guidance and affordable tools to help […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Do you have great ideas but no clear path to action? In this energising Lunch and Learn, digital strategist and coach Alison Kenward shares how to turn creative thinking into consistent online momentum – without the overwhelm. This session is packed with actionable insight and practical tools for founders, coaches and creatives who are ready […]
With demand set to surge across eMarketplaces around Black Friday 2025, now is the perfect time to refine your online selling strategy and skills. Whether you’re an experienced online seller or just starting out, this session will provide actionable steps to set you up for success on eMarketplaces like Amazon. This event will guide you […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
With so many e-commerce channels to choose from, it can be overwhelming to decide where to focus your time and budget. Led by Carina McLeod , this session will explore the key differences between selling on Amazon, building your own direct-to-consumer (D2C) website and tapping into emerging platforms like TikTok Shop. She'll cover the pros […]
If you're tired of posting on social media and only getting likes instead of sales, this session is for you. In this webinar led by Emma Watson, discover how to finally connect the dots between your content and your bank account, with simple, practical strategies that turn followers into paying customers. Topics covered in this […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Want to know which of Google's tools can help you get your business more visible on the search engine? In this webinar, Maddy Shine, SEO expert and owner of the agency Sassy and Soft, takes you through what you need to know. You'll walk away feeling clearer and more capable doing this Google stuff than […]
Are you scrambling to keep up with the latest changes on Instagram, and wondering how to get maximum impact from your efforts? In this webinar led by digital marketing strategist Felicity McCarthy, we'll share insights about how to engage with your audience on Instagram (based on recent changes to the platform) and make the most […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
