This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Where do you begin when it comes to marketing your business on TikTok? In this session, Rebecca Hopwood will walk you through five simple, actionable steps that you can implement on TikTok right away. Topics covered in this session: A clear roadmap for getting started on TikTok: How to set up and optimise your profile […]
Boost your social media skills with our free November update! This online event is ideal for social media managers, small business owners, and marketing professionals looking to stay ahead of the latest trends. What to expect: Top trends and insights: Explore the latest social media trends, B2B and B2C strategies and tools that are shaping […]
Let’s be honest…social media doesn’t wait for a governance review. In this session, Michael Dotts, Website & Social Media Manager at SSEN Transmission, will talk about what it’s like to work at the crossroads of digital speed and utility structure. From rethinking how and where we show up online, to balancing professionalism with personality, it’s […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
If your Meta ads results have been volatile – or, frankly, disappointing – you may have missed the ads memo. A huge algorithm called Andromeda rolled out in 2025 and it changes how ads are targeted and what matters to Meta now. In this workshop, Aggie Meroni will cover what has changed and why you […]
Email is a powerful marketing tool – it works! With an average ROI of £38 for every £1 you spend, email delivers results you can measure. Join Constant Contact's Dave Charest for proven quick tips to get the best possible success from your email marketing: Plan and drive action: Learn a five-step framework, from mapping […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Social media continues to evolve at lightning speed. With new features, shifting algorithms, and ever-changing user behaviour, staying relevant can be a challenge. That's why this session is designed to give you a competitive edge – whether you're managing social for a brand, running a small business, or working as a digital marketing professional. Led […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
