How to deliver low-cost, high impact marketing

When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]

How to build your brand

This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]

Marketing strategy and AI

How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. In this one-hour short course, you'll explore […]

Creating an effective email marketing strategy

Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]

How to create engaging content

Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]

Google Analytics – Understand how your website performs

Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]

Writing for social media

Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at ways to sharpen your copy, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for […]

Creating an effective email marketing strategy

Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]

How to build your brand

This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]

Social Media Success: A One-Day Masterclass

The Craws Nest 67 Ravensby Park Gardens, Carnoustie

Join our intensive one-day masterclass designed to transform your social media presence and drive business growth. This hands-on workshop will cover: Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. Crafting Compelling Content: Discover techniques to create engaging and shareable content. Acquiring Clients […]

Website development for your small business

This webinar is suitable for business owners who are thinking about getting a website, or those who have just started to put one together. Divided over three sessions, it will look at the principles and practices of developing a website for your business. Topics covered include: audience demographics website domains website structure keywords GDPR analytics […]

Kickstart your Marketing

The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]

Create videos with YouTube

With 2 billion users logging in every month, YouTube provides an exciting way of increasing your brand’s exposure through video. This session will cover: how to understand your brand and target audience’s behaviours how to write, storyboard and film engaging videos how to market your content to users and measure your success You will also […]

ChatGPT and how it can help your social media

In the ever-evolving world of social media, staying ahead of the curve is crucial for success. The upcoming webinar "chatGPT and how it can help your social media" offers an exciting opportunity to explore how artificial intelligence, specifically chatGPT, can revolutionise your approach to social media management. You will learn: how chatGPT can help you […]

An introduction to Artificial Intelligence (AI) for small businesses

You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]

Video production for digital marketing

Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]

Social media strategy

A social media strategy can help you measure the success of your online posts. Join this session to learn about how you can build a social media strategy into your business plan. In this session you will learn: how social media can help you reach new customers online the building blocks of a simple social […]

How to generate and increase sales

Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]

How to improve your Google search rankings – Part 1: On page optimisation

Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]

Why your business needs a blog

This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]