You might be the best in your market, but if buyers can't find you when they're searching, your competitors win the business. In this session, Sarah White will show you how to rethink your marketing and boost your visibility where it matters, so your business has a much better chance of growth. Topics covered in […]
Reaching your customers online is simple, and we’ll show you how. We’ve teamed up with DLR Media to create a workshop that will help you boost visibility, improve your online presence, and plan for a stronger year ahead. No jargon, no complicated tech, just practical tips you can start using straight away. You’ll learn: How […]
Customers now speak to devices, interact with AI, and use conversational queries for instant answers. If your business is just a static website, you’re invisible to today’s consumer. The Digital Visibility Method™ goes beyond SEO. It’s a complete authority-building system that aligns your business with how search engines and AI work now. You’ll learn to build E-E-A-T (Experience, Expertise, […]
Today's customers trust people more than brands and what they see online shapes every buying decision. Whether it's a review, testimonial or a social post, authentic customer feedback has become one of the most powerful marketing tools for small businesses. Join this free Tech Hub webinar to explore how to use social proof to attract […]
Looking to get to grips with SEO and attract the right customers to your website? This workshop will take the mystery out of SEO and show you how to bring in the right visitors, not just more clicks, but people who are ready to buy. You’ll get straightforward, easy-to-follow guidance on what matters most in […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
TikTok Shop is fast becoming one of the most important growth channels for product brands, but success on the platform looks very different to traditional e-commerce or online marketplaces. In this Lunch and Learn, Carina McLeod will tell you what brands need to be thinking about to set themselves up for success on TikTok Shop […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
This session brings together experienced business owners and digital experts to share what really works when it comes to selling online. You’ll hear honest insights, practical lessons and proven approaches that have helped businesses reach more customers and increase their sales. From choosing the right tools to improving your online presence and building customer trust, […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Customers increasingly expect quick, convenient conversations with the businesses they buy from. Messaging apps like WhatsApp, Facebook Messenger and Instagram DMs have become powerful channels for answering questions, giving personalised recommendations and even completing sales on the spot. Join this free Tech Hub webinar to discover how your small business can use messaging apps to […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
These days, there's much more to social media than posting content. You're also having to build visibility and trust, and acquire customers consistently. In this insightful webinar led by Vandita Agarwal, you'll learn how to use social media to grow your business, attract the right audience and convert engagement into real opportunities. Designed specifically for […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
This one hour webinar will support you to ensure each element of your agritourism and farm retail business is set up correctly for Google, helping to drive sales. Visit Scotland have recently connected their listings website visitscotland.com to Google listings. Andrew Craig from VisitScotland will explain what you need to do to ensure your business […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
