Join this special session for tourism accommodation (hotels, B&Bs, guest houses, hostels and self-catering owners) with Google and VisitScotland. Hear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. You'll also gain a better understanding of how to more effectively advertise […]
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability while delivering a better shopping experience for consumers everywhere. Shopify powers over 1.7 million businesses in more […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
Online retailers are increasingly selling on multiple channels, but this can be a complex operation. Most online sellers use a combination of ecommerce platforms, such as an independent website, together with a selection of marketplaces such as Etsy, Amazon and Ebay. Maximising your sales through these channels requires a unified approach across operations, such as: […]
The aim of this session is to go through the process of planning, shooting and editing a short videos using the TikTok app. The session covers creating ‘expert’ videos, text videos, using TikTok soundtracks, creating voiceover videos, and using transitions in videos. Essential App - TikTok We will be using this app for every task […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Websites should look good and function well, and give your website visitors and customers a positive user experience. During this webinar, we’ll look at User Experience (UX) and how you can improve it on your website, including: Understand what User Experience is A look at some of the key factors, including credibility, value, purpose and […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
There’s more to selling online than simply having your own website. This half-day masterclass will cover the key areas you need to consider when managing a successful multi-channel ecommerce business. These days, most online sellers combine their own website with a selection of online marketplaces. This allows them to reach a wide range of customers, […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Your website is your shop window to the world. It’s even more important now to manage it well, so find out how to attract and delight customers with it. At the end of this webinar you’ll: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders, each with their own different needs, perspectives and potential sales objectives we need to overcome PRESENTER Roddy MacLean Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce […]
