Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
Step by step demonstrations of tasks will be carried out online and live during the session via mobile screen share and desktop showing you what to do, how to do it yourself and understand why you’re doing it. By the end of the session, you will have an understanding of: The potential benefits of a […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Join experts Karen Riddick, Ali Shariat and Zamir Cajee and get advice on how to develop your eMarketplace to boost your following and sales. The session will cover all major online marketplaces including Amazon, eBay, Alibaba, Faire, Etsy, and will offer personal advice for your business. About the experts Karen Riddick is a business owner, […]
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Websites should look good and function well, and give your website visitors and customers a positive user experience. During this webinar, we’ll look at User Experience (UX) and how you can improve it on your website, including: Understand what User Experience is A look at some of the key factors, including credibility, value, purpose and […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
An introductory session to the fundamental elements of promoting and managing a Scottish tourism business online. A joint VisitScotland and DigitalBoost event. At the end of this webinar delegates will have learned about: Getting their business visible online with the right content, at the right time, on the right platforms. Assessing the quality of their […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
Retail businesses can now reach new B2B customers by selling on wholesale ECommerce marketplaces such as Faire, Alibaba and Wayfair. This one hour webinar will provide a great introduction to the marketplace options which are available to businesses of all stages and sizes. It will also cover some of the challenges and top tips which […]
What can you expect from this Google Digital Garage session? A presence on Google Search and Maps can help customers find you more easily. Join us to learn about search and how to create and manage an online listing for your tourism business on Google Maps and in Google Search. In this session you will […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
All the digital platforms your business uses, from its website to social media, are constantly collecting data about your potential customers. This data is the key to wider reach, higher conversion rates and more effective digital campaigns – but you have to know how to use it to unlock these benefits. Join this event, presented […]
