By the end of this webinar, you will understand how to find out: The characteristics of people who are accessing your digital platforms What people are doing when they access your websites or social accounts How to set goals and objectives on each platform The art of measuring the effectiveness of website content and social […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. Learn the difference […]
Ecommerce has become a game-changer for growing international brands and is forecasted to be an important driver of growth in coming years. Ecommerce offers businesses a whole range of opportunities, from marketing to increasing your product ranges to generating more sales. With an optimised and well-developed website and ecommerce channels you can not only achieve […]
E-commerce offers businesses a vast range of opportunities, from product range diversification to in-depth analytics that can provide valuable insights into the habits and interests of your clients. Alongside this, you can accompany your sales strategy with high-performing digital marketing campaigns to help you meet your goals. Over the last few years, we’ve seen traditional […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
In this masterclass we will delve into the opportunities and techniques to sell in America and Australia via your own website. This will include: the most efficient channels for customer acquisition; user-experience considerations to maximise the conversion rate; fulfilment channels and administrative considerations. Al Conroy works with businesses to support them planning and delivering growth […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
For anyone looking to start or grow a retail or e-commerce business, the Amazon marketplace is worth considering. After completing Part One, register for Part Two of this ‘Selling on Amazon’ masterclass. You'll learn how to: Optimise your product catalogue Handle your customer order Use the Fufilment by Amazon (FBA) service Expand into Amazon’s international […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
A hands on practical session for people who are ready to set up their new website and want to use WordPress to do so. We will work you through the actions required. We will demonstrate, step by step, how to set up a WordPress website. You should be prepared to go through these steps, at […]
It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings. This first session will show you how search engines work, the anatomy of results pages and what customers and clients look […]
In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]
