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It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition. Topics covered include: How to create value for your customers The Value Proposition […] |
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This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. Marketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in […] |
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Have you ever wondered how to make your business stand out alongside your competition? Join our webinar and discover how finding your niche can benefit your business. This webinar will look at how creating a niche for your business can make you more successful, make it easier to sell your services, to charge authentically, simplify […] |
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […] |
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The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Please note: This is a webinar and will be […] |
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This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
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Are you up to date? Is your sales team on the ball or are they stuck in their ways? Unlocking the mystique around sales and learning how to grow your business by selling well to the right customer. Join us for a fun afternoon where Jim Meldrum of Nu-Strategy Development, will break some myths round […] |
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This is an opportunity to book a free on to one appointment with Jim Meldrum of NU-Strategy. If you run a business that relies on finding new customers and getting more business from your existing ones, then this opportunity is for you. This one hour appointment with Jim will allow you to ask about any […] |
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When budgets are tight it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […] |
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Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist, Stuart Milne. These appointments are for businesses […] |
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Industry experts explain how, even in a digital age, traditional media is an essential - and affordable - part of the marketing mix for small businesses. Traditional marketing is more affordable than you might think. From direct mail to press advertising and radio, it remains an integral part of any small business marketing plan. Hosted […] |
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