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This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […] |
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Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? In this webinar, presenter John McCallum will explore just that, covering: Brand positioning in a new market What to look out for in different […] |
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […] |
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This workshop will be held via Zoom. Joining instructions will be sent upon book your free space. The online workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies […] |
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When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […] |
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Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as unknown pitfalls. From a sales and marketing perspective how should you navigate these? This workshop will cover the following areas: · Understand what brand positioning is · How to position your product or service in a new market · […] |
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