This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Marketing
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This Face-2-Face workshop will be held in the Montrose Playhouse. The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can […] |
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The average B2B purchaser completes up to 60% of their buying journey before contacting suppliers. That's why marketing content has a crucial role to play. In this webinar, international ecommerce expert Roddy McLean will discuss the importance of content marketing and how you can develop a winning strategy. |
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In this online masterclass, Scottish businesses will gain in depth knowledge of business, digital and eCommerce, along with great practical tips on how to break into and grow sales within the market. |
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