• Kickstart your Marketing

    The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]

  • eCommerce and Digital Trade Symposium

    Edinburgh International Conference Centre 150 Morrison Street, Edinburgh

    The programme will feature presentations, case studies, and panel discussions hosted by industry leaders. It will also include an Exhibitor Zone where attendees can meet and greet with experts from the field. Attendees will have the opportunity to have one-to-one sessions with experts. Key topics will include: International and cross border eCommerce – developing new […]

  • An Introduction to Canva

    The Meffan 20 West High Street, Forfar

    Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. Bring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic, […]

  • How to build your brand

    This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]

  • Screen Ready Online 2024

    Do you want to collaborate with film and TV crews? Or maybe you're already involved in the industry and want to expand your reach? Join TayScreen for a free online event on Wednesday, 27th November at 10:00 AM. Discover how your space or service can become sought-after for production and thrive by partnering with production teams. Don’t […]

  • How to deliver low-cost, high impact marketing

    When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]

  • Marketing for your business

    Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning - choosing your price points. Agenda: Marketing and market research […]

  • An introduction to Artificial Intelligence (AI) for small businesses

    You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]

  • How to generate and increase sales

    Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]

  • How to create engaging content

    Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]

  • Kickstart your Marketing

    The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]

  • Creating an effective email marketing strategy

    Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]

  • How to build your brand

    This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]

  • Photography for digital marketing

    During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses

  • How to build a digital marketing plan

    This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]

  • Introduction to Canva

    Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]

  • How to deliver low-cost, high impact marketing

    When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]

  • How To Develop a Brand For Your Business

    Your brand does not just mean which name or logo you choose, it is so much more. Getting your brand right and following the correct process is essential for any new business owner. This bootcamp is designed for those people who are either pre-start or at the very early-stage of running their own business. We'll […]

  • How to deliver low-cost, high impact marketing

    When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]

  • Why your business needs a blog

    This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]