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Join Scotland's Agritourism Monitor Farms Programme for a talk on how to achieve increased profitability in an agritourism enterprise from Colin McNally, Finance Expert. We will hear how using data to inform decision making has helped Monitor Farmer, David McMiken, make positive changes to the Ernespie Agritourism business including introducing a new enterprise. We will […] |
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Explore the great potential from the European market. Discover the main inspirations for them booking a holiday to Scotland and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage. Learn how to leverage these insights to refine your marketing strategies. |
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Join Scotland's Agritourism Monitor Farms Programme to to welcome Diane Knight, Client Services Director, from Green Tourism, a world-leading sustainability certification for the travel, tourism, and hospitality industries. Green Tourism helps businesses embed responsible and environmentally friendly practices that not only reduce impact but also enhance visitor appeal. In this session, Diane will share how […] |
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Kinclune Estate has recently opened its new wedding venue - hear from Aylwin Pillai as she shares insights from the journey so far, lessons learned along the way, and plans for the future.
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Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. This webinar will explore how to reach them through various channels, and the role of distribution partners. Gain insights into booking behaviours and learn how to tailor your product to meet their expectations. |
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Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible? In this webinar of the Agritourism Monitor Farm programme, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan […] |
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Join us to explore how data is transforming environmental sustainability in the hospitality and tourism sector. The panel will examine how data is being used to monitor and improve material and water use, reduce waste, meet emissions goals and mitigate biodiversity impact. As sustainability reporting requirements grow more complex, we will also hear how data […] |
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