Event Description

Most business plans don’t fail because the idea is weak – they fail because they’re written to be read, not to be funded.

In this session, Orias Imafidon draws on 15 years of senior commercial banking experience – including deciding which businesses got backed and which got declined – to show you exactly what lenders, investors, and grant makers are really looking for.

Whether you’re preparing for a bank loan, an investor pitch, or a grant application, you’ll leave this session with a clear, practical framework for turning your business plan into one that actually gets funded.

Topics covered in this session

• What a genuinely fundable business plan looks like: The real difference between a plan that gets approved and one that gets quietly filed away, from someone who made those calls for 15 years
• How to build a realistic cash flow forecast that gives funders the confidence to back your business, not just a spreadsheet that looks tidy
• The five most common business planning mistakes that sink funding applications and exactly how to avoid each one