How to improve your Google search rankings – Part 1: On page optimisation
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances […]
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Website analytics to improve your business and sales
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you […]
An introduction to business websites & what you need to consider
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance […]
How to write and develop your business plan
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you […]
The basics of trading on eBay, Etsy and Amazon Marketplaces
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy […]
Scale-Up Visa Route
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent. Join us to learn more about this new route […]
How to Write a Business Plan and why you need one
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills […]
Get impact & engagement with social media analytics
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, […]
Build your brand and promotional graphics
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Upgrade your business marketing with a CRM system
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In […]
Latest updates on the low cost visa routes
There are lots of low-cost visa routes under the UK's points-based system. Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility […]
Finance 1-2-1 Surgery Sessions
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make […]
Become a CPD-certified Green Champion
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenges the way they manage their environmental performance. The good news is Business Energy Scotland’s […]
HR – Recruiting, managing, and retaining staff
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield […]
An Introduction to Bookkeeping
This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised which financial statements […]
How to generate and increase sales
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses […]
Digital Marketing – Making the most of Google Tools
Google provides a huge amount of free tools to help you market your business. This webinar highlights tools that will help you save time and avoid splashing cash on a […]
Photography for online business
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts […]
The essentials of bookkeeping and what expenses you can claim
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and […]
How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]