LinkedIn for business
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this […]
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A Guide To: Happy and Inclusive Workplaces
Inclusive workplaces can be attractive to current and future employees, regardless of their diverse backgrounds. Cultivating an inclusive work culture isn't just a legal obligation—it's essential for retaining talent, enhancing […]
Social Media Savvy
Arbroath Football Club Gayfield Park, ArbroathIs your Social Media not working for you? Are you not receiving good engagement? Would you benefit from a two day Social Media Masterclass, followed by a hours 1-2-1 consultation with an expert specifically looking at your business? You will learn more about Platform Choice and Scheduling of […]
Email marketing for business
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email […]
Marketing strategy and AI
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with […]
Build a customer focused business
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% […]
How to start a business: The basics
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. […]
Keep your business safe online
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar […]
The essentials of bookkeeping and what expenses you can claim
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and […]
Accessible tourism – welcoming all customers
St James Quarter EdinburghThis half-day training course focuses specifically on customer service for disabled customers, which also benefits other customer groups. This is the second in a series of inclusive and accessible tourism events. […]
Getting ready for offshore wind farm constructions – lessons from Scotland
This webinar will cover a few examples of Scotland’s experiences with offshore wind preconstruction works (UXO safe disposal, surveying, marine life protection), which Poland’s upcoming projects can benefit from.
Scottish Tourism Month 2024: The Signature Conference
P&J Live East Burn Road, Aberdeen, United KingdomMarch is dedicated to Scottish Tourism Month; an opportunity to amplify the voice of the tourism and hospitality industry, recognising its enormous contribution to Scotland and highlighting the support it […]
Producing engaging online content
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to […]
Open age inclusion awareness
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in […]
Google Analytics – Understand how your website performs
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic […]
The Basics of Starting a Business
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building […]
Photography for online business
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts […]
How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]
Kickstart your Marketing
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance […]
Accounts and tax – top tips for new businesses
This is an essential event for new business owners, those starting their own business, or anyone who finds accounts and tax challenging. It will be conducted via Zoom. In this […]