Build a customer focused business
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% […]
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How to start a business: The basics
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. […]
Keep your business safe online
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar […]
The essentials of bookkeeping and what expenses you can claim
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and […]
Accessible tourism – welcoming all customers
St James Quarter EdinburghThis half-day training course focuses specifically on customer service for disabled customers, which also benefits other customer groups. This is the second in a series of inclusive and accessible tourism events. […]
Getting ready for offshore wind farm constructions – lessons from Scotland
This webinar will cover a few examples of Scotland’s experiences with offshore wind preconstruction works (UXO safe disposal, surveying, marine life protection), which Poland’s upcoming projects can benefit from.
Scottish Tourism Month 2024: The Signature Conference
P&J Live East Burn Road, Aberdeen, United KingdomMarch is dedicated to Scottish Tourism Month; an opportunity to amplify the voice of the tourism and hospitality industry, recognising its enormous contribution to Scotland and highlighting the support it […]
Producing engaging online content
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to […]
Open age inclusion awareness
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in […]
Google Analytics – Understand how your website performs
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic […]
The Basics of Starting a Business
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building […]
Photography for online business
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts […]
How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]
Kickstart your Marketing
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance […]
Accounts and tax – top tips for new businesses
This is an essential event for new business owners, those starting their own business, or anyone who finds accounts and tax challenging. It will be conducted via Zoom. In this […]
March Open Age Inclusion Workshop
Age Scotland’s Age Inclusion for Managers workshop is a 3-hour interactive virtual workshop which will provide an opportunity to learn about Age Inclusion and to develop skills around managing difficult […]
Planning & scheduling your online content
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market […]
Using AI for business and international growth
This webinar will help you understand artificial intelligence (AI) and its potential business uses. Get an introduction to AI technology, see practical steps for using it, and learn about its […]
An introduction to business websites & what you need to consider
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance […]
Canva
This course covers editing pictures, designing cover photos and collages, and making professional-looking images without needing a designer. You'll pick up quick Canva tips, shortcuts, and best practices for free, […]