Instagram for business

Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]

Creating accessible destinations

Accessibility is rightly growing in importance. Those organisations who get it right reap the benefits of accessing the disability market. You will gain better access to customers by providing better access to: physical destinations and attractions website information Making your destination accessible will naturally improve visitor satisfaction. It will encourage repeat bookings and boost positive […]

Facebook for business

Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]

Ready, Steady, Grow: How to Expand Your Business

This workshop will take place online via Zoom. Joining instructions will be shared with you once you have reserved your space. Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed […]

How to plan and schedule your online content

Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]

Unlocking Angus: Harnessing Data For Tourism Success

Hospitalfield Arbroath

This presentation is tailored to tourism businesses in Angus, aimed at revealing the power of data. In this session you'll explore actionable insights, innovative strategies, and cutting-edge tools designed to enhance your business's competitive edge. Our expert speakers from the Moffat Centre at Glasgow Caledonian University will guide you through practical examples and case studies […]

Bookkeeping essentials

This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]

How to build your brand

This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]

How to deliver low-cost, high impact marketing

When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]

Creating and Implementing a Strategic Continuous Improvement Plan

ETZ Ltd 53 Blenheim Place, Aberdeen

Join our Scottish Manufacturing Advisory Service (SMAS) on Wednesday 8 May 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. The series is designed […]

Google Analytics – Understand how your website performs

Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]

Boost your productivity with AI

This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]

Common pitfalls to avoid for start-ups

This webinar gives you an insightful introduction to understanding why many small businesses fail and being able to navigate around these common problems. The session will focus on: real-life examples of easily made mistakes which have a devastating effect on the business easy answers to navigate around those problems understanding how certain elements can affect personal […]

How to start a business: The basics

Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]

Cashflow management for your small business

This webinar has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future. You'll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow forecasting and planning to put your […]

Why your business needs a blog

This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]

An introduction to Artificial Intelligence (AI) for small businesses

You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]

Cyber security for you and your business

Cyber security is an important skill for everyone to learn, whether you’re an employee or managing your own business. This course introduces learners to the main weaknesses that cyber criminals look for and the most common cyber attacks that take place. Learn about some of the key steps you can take to ensure you and […]

An introduction to business strategy

This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]

How to improve your Google search rankings – Part 1: On page optimisation

Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]