How to improve your Google search rankings – Part 1: On page optimisation
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances […]
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Market Research Made Easy
The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be […]
Blogging for business
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set […]
Back Garden Edibles – Foraging Closer to Home
If you are a garden centre or plant nursery, or a business looking to create an edible garden to supply your kitchen or to provide a haven for your visitors, […]
Free
How to start a business: The basics
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. […]
Pick, Preserve & Present – a Chef’s Guide to Extending the Foraging Season
Morag Hamilton a Development Chef at SRUC will present a range of store cupboard ideas around foraging to preserve – from seasonal cordials to swapping ingredients to reflect the year […]
Free
Website usability and customer experience
Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started? During this webinar, we’ll cover: What User […]
LinkedIn for business
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this […]
Website analytics to improve your business and sales
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you […]
How to write a Business Plan and why you need one
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills […]
How to generate and increase sales
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses […]
Get impact & engagement with social media analytics
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, […]
New Opportunities in China for Scottish Fintechs
Interested in exploring China’s fintech market? Learn about opportunities and trends from industry expert, Dr Wei Wu. SDI has commissioned research into the opportunities available to Scottish fintechs in China, […]
How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]
European Space Agency (ESA) Funding for Scottish Companies
Scottish companies developing new products and services can join to learn about European Space Agency (ESA) funding. Meet the UK Regional Ambassador for Scotland, hear about funding opportunities, and learn […]
Protect your business and data from hackers
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the […]
HR – Recruiting, managing, and retaining staff
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield […]
Instagram for business
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right […]
Build your brand and promotional graphics
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Cybersecurity : Helping you stay safe online
If you’re starting out get the up to date info on how to make your website secure. If you have a growing business it can tumble overnight if your site […]