Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic […]
Join online to learn how to communicate the story of your business and family to both a consumer and industry audience. Claire Taylor our programme communications expert will offer practical […]
You're invited to take part in a practical online Q&A and discussion on the topic of hydrogen. This session follows on from the successful, informative event on clean energy and […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts […]
Successful business owners know that their brains drive their business goals and results. But being a business owner can be lonely and that isolation can be demotivating, particularly when there […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to challenge the way that businesses across Scotland manage their environmental performance. The Green Champions online training course is […]
Experienced in successfully delivering Inclusion and Accessibility Workshops to the Scottish Travel, Tourism and Hospitality sector throughout 2022, we are pleased to be able to offer Part 1 of our […]
Take a seat at our ground-breaking roundtable! The E-Commerce Trade Commission (ECT-C) - organized by the Institute of Export & International Trade (IOE&IT) is the first of its kind in […]
Motivational Intelligence (MQ) plays a crucial role in shaping our resilience and drive to succeed and find happiness, regardless of our circumstances. It involves nurturing an attitude that embraces trust, […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with […]
In 2024, over 160 cruise ship visits will take place, involving over 200,000 passengers and crew. Not only will cruise ship passengers be on "day visits", many will be beginning […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market […]
Join this session, organised by Scottish Enterprise in collaboration with Effini, on data and commercialisation. This is the second workshop in a series aimed at helping business to understand how […]
The emerging revolution of Industry 5.0 sees businesses using technology to enhance workplace processes and increase business resilience whilst respecting our people and planet. Automating processes can help to free […]
