No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
China, the world’s largest consumer economy, presents a significant opportunity for Scottish businesses, particularly with the recent lifting of Covid-19 restrictions. In this engaging online event, Scottish businesses will gain a detailed knowledge of business, digital and eCommerce, along with some practical tips on how to break into and grow sales within the market. The […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist, Stuart Milne. Once you have booked your space […]
An image is everything. Learn how to shoot, edit and upload photos for use online and to showcase your business. During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and […]
Within the busy digital environment, ensuring that you are prominently positioned is key to attracting people that have a genuine interest in your products or services. SEO is the process of optimising your website so that search engines can find you. This masterclass will cover the following areas: How will customers find you? SEO best […]
Dundee City Council, Perth & Kinross Council, and Angus Council, in partnership with the Supplier Development Programme, invites businesses of all sizes to a free in-person Meet the Buyer event on 21 March 2023 at the Invercarse Hotel in Dundee. New and existing suppliers are invited to this free event to chat about upcoming contracts, procurement […]
By the end of this webinar, you will understand how to find out (for Google, Instagram & Facebook Analytics): The characteristics of people who are accessing your online presence. What people are doing when they access your website/s or social accounts. How to set goals and objectives on each platform. The art of measuring the […]
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
To support local suppliers in Angus, Dundee City, Fife and Perth & Kinross Councils, Procurement Surgeries are hosted by each local authority on a rotating basis. Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by the […]
In a time of economic uncertainty, supply issues, inflationary pressures and spiralling costs, business owners in all sectors need to take proactive measures to protect their business – and themselves. Whether you need to manage costs; you’re experiencing supply chain issues; or you need to review your business structure and financing, there are a range […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
Aimed at professional advisors, this expert webinar series will explore different aspects of the subject to broaden your knowledge and help support your clients to make informed decisions. The webinars are also relevant for business owners looking towards succession planning. In this webinar Linzi Wilson from Consilium Chartered Accountants, will talk about valuing and selling […]
Circular procurement extends beyond ‘traditional’ sustainable procurement by helping to develop circular business models within the supply chain. It uses purchasing power to achieve maximum positive ecological, social, and economic impact throughout the life span of products and services. This webinar will introduce the concept of circular procurement, highlighting the value of using and reusing […]
