STP Learning Event: Creating Inclusive and Accessible Towns and Places
As the go-to body for towns, STP continues to support Scottish Government’s delivery of the Town Centre Action Plan vision – “Towns and town centres are for the wellbeing of […]
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How to build a digital marketing plan
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. […]
Social media essentials: Instagram
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right […]
How to start a business: The basics
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We […]
Kickstart your Marketing
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance […]
Lean Introduction Workshop
Fife Fabrications Ltd 29 Rutherford Road, GlenrothesThis three-hour event, followed by lunch and refreshments, is an ideal opportunity to take a step back and look at an alternative way of working and thinking about your business. […]
Finding, keeping and looking after your staff
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the […]
Cyber security for your small business
Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack - which could mean going out of business. This event aims to introduce […]
How to deliver low-cost, high impact marketing
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business […]
A step-by-step guide to building your business plan
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you […]
How to build your brand
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Marketing strategy and AI
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with […]
Creating an effective email marketing strategy
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly […]
Introduction to the cloud
If you’d like to have a better understanding about cloud computing, this short course will help you learn how digital technology has evolved. It will also highlight the impact and […]
How to create engaging content
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to […]
Google Analytics – Understand how your website performs
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? […]
Boost your productivity with AI
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use […]
Managing the growth of your small business
Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much […]
How to start a business: The basics
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We […]
Writing for social media
Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at […]