All successful organisations need the right people and a vital part of achieving this is getting the process of recruitment right. However, if things aren’t handled correctly this can mean wasted time, higher staff turnover and even claims by unsuccessful candidates who don’t feel fairly treated. A criminal prosecution can also arise if someone is […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
Each event within the TCAP2 Roadshow series will focus on a different region in Scotland, with each event inviting esteemed speakers to talk about place policy, before covering local examples of innovative projects and initiatives. The aim of each event is to examine, discuss and celebrate the variety of work being done in Scotland’s Towns […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
Are you a business that has been trading for less than five years? Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand. Working with our advisers, you will analyse the current state of your […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Not sure what the circular economy is, but want to find out more? This webinar is a tool to help businesses design, develop and evaluate the circular business models of the future. The webinar poses strategies and case studies to challenge the status quo and inspire new solutions to today’s problems. The event is targeted […]
Join us for a webinar brought to you by FSB and Carbon-Zero UK to find out more about how to begin your journey towards net zero. Brian Johnstone, a Low Carbon Consultant, will offer practical guidance on how to calculate your carbon emissions looking at three areas of emissions: Direct- activities owned or controlled by an organisation […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
If you're a startup company considering your first fundraising campaign, this webinar is for you. What you'll learn Gather insights on the following questions: Should debt or equity fund your next move? How do you get funder ready? What alternative finance is available to help grow your business? It is becoming increasingly more important to […]
The Digital Manufacturing on a Shoestring project is designed to help small and medium-sized manufacturers (SMEs) adopt simple digital technologies to improve your business and make digitalisation easy and accessible. By providing companies with low-cost, low-risk solutions that directly address your top business priorities, Shoestring helps: Improve processes Upskill your staff Encourage collaboration with like-minded […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]
The webinar is practical, and outcomes driven. Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. Topics covered during the webinar will include: Looking at your business today – identifying your strengths and areas for development The key pillars […]
Join us as we host a visit from Lorna Slater MSP, Minister for Green Skills, Circular Economy and Biodiversity, at the University of Dundee. During the event we'll hear more about the Circular Economy Bill Consultation and Green Skills, allowing members to provide feedback on issues across Dundee & Angus. We'll also learn more about […]
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […]
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
