Website usability and customer experience
Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started? During this webinar, we’ll cover: What User […]
20 events found.
LinkedIn for business
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this […]
Website analytics to improve your business and sales
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you […]
How to write a Business Plan and why you need one
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills […]
How to generate and increase sales
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses […]
Get impact & engagement with social media analytics
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, […]
New Opportunities in China for Scottish Fintechs
Interested in exploring China’s fintech market? Learn about opportunities and trends from industry expert, Dr Wei Wu. SDI has commissioned research into the opportunities available to Scottish fintechs in China, […]
How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]
European Space Agency (ESA) Funding for Scottish Companies
Scottish companies developing new products and services can join to learn about European Space Agency (ESA) funding. Meet the UK Regional Ambassador for Scotland, hear about funding opportunities, and learn […]
Protect your business and data from hackers
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the […]
HR – Recruiting, managing, and retaining staff
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield […]
Instagram for business
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right […]
Build your brand and promotional graphics
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Cybersecurity : Helping you stay safe online
If you’re starting out get the up to date info on how to make your website secure. If you have a growing business it can tumble overnight if your site […]
Webinars, live streams, and video conferences: Running a business remotely
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many […]
Short-Terms Lets Regulations Roadshow
In conjunction with Gilson Gray LLP, the Association of Scotland’s Self-Caterers (ASSC) is launching a series of in-person and virtual events aimed at short-term let business operators, stakeholders and industry professionals who want to […]
Building a Hydrogen Sector: the Scottish Supply Chain Event
Edinburgh International Conference Centre 150 Morrison Street, EdinburghThis event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector. The Scottish Government, in partnership with Transport Scotland, Scottish Enterprise, […]
Cybersecurity: 1-2-1 Surgery Sessions
Following our Cybersecurity: Helping You Stay Safe Online webinar. Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your systems and website […]
ETAG travel trade ready workshop
Scottish Enterprise 99 Haymarket Terrace, EdinburghTrainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade […]
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The essentials of bookkeeping and what expenses you can claim
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and […]