Lunch and Learn: How to create a digital product from idea to prototype
Do you have an idea for an app, a service or another digital product, but don't know where to begin? In this Lunch and Learn, Marco Strillozzi will lay out […]
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Creating an effective email marketing strategy
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly […]
How to improve your Google search rankings – Part 1: On page optimisation
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances […]
Become a CPD-certified Green Champion
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. The good news is Business Energy Scotland’s […]
Lunch and Learn: What does AI search mean for marketers, SEO and content?
AI is rewriting the rules of search in real time and, frankly, who isn't struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook […]
Introduction to Canva
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, […]
Lunch and Learn: Identifying ideal customers and validating potential demand
In this session, business consultant Paul Cunningham will introduce you to actionable tools and frameworks you can use to identify your ideal customers and validate that there's demand for what […]
How to start a business: The basics
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We […]
Introduction to Canva
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, […]
Lunch and Learn: Building a loved local brand
In this webinar, Teresa Ferreira, creative director and founder of Ferrgood Studio, shares some practical ways to cultivate a positive and beloved brand presence in your immediate local community. Learn […]
How to create engaging content
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to […]
How to scale your business on TikTok Shop
The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop, where content and commerce seamlessly merge. While traditional marketplaces remain essential, TikTok […]
How to deliver low-cost, high impact marketing
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business […]
Google Analytics – Understand how your website performs
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? […]
Bookkeeping essentials
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot […]
Lunch and Learn: Money-saving questions to ask your accountant
Most small business owners only speak to their accountant once a year – when the tax bill lands. By then, it's too late to make changes. But if you know […]
How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]
An introduction to Artificial Intelligence (AI) for small businesses
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your […]
Lunch and Learn: Building a food business with creativity and confidence
Join us for an inspiring session in which Dee Omole, CEO of Dee's Basement, explores why your story is just as powerful as your product. Discover how to keep your […]
Social media essentials: TikTok and Instagram Reels
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your […]