A step-by-step guide to building your business plan
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you […]
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How to build your brand
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Marketing strategy and AI
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with […]
Creating an effective email marketing strategy
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly […]
Introduction to the cloud
If you’d like to have a better understanding about cloud computing, this short course will help you learn how digital technology has evolved. It will also highlight the impact and […]
How to create engaging content
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to […]
Google Analytics – Understand how your website performs
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? […]
Boost your productivity with AI
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use […]
Managing the growth of your small business
Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much […]
How to start a business: The basics
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We […]
Writing for social media
Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at […]
Creating an effective email marketing strategy
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly […]
Introduction to inclusive marketing & communications
Marketing today is more than just being the first or best product on the market. When you communicate with your employees, customers and stakeholders, you are making a statement about […]
Marketing for your small business
Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to […]
Understanding and Implementing Value Stream Mapping and Management
ETZ Ltd 53 Blenheim Place, AberdeenJoin our Scottish Manufacturing Advisory Service (SMAS) on 10 July 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which […]
How to build your brand
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Social Media Success: A One-Day Masterclass
The Craws Nest 67 Ravensby Park Gardens, CarnoustieJoin our intensive one-day masterclass designed to transform your social media presence and drive business growth. This hands-on workshop will cover: Platform Choice and Scheduling of Content: Learn to select […]
Website development for your small business
This webinar is suitable for business owners who are thinking about getting a website, or those who have just started to put one together. Divided over three sessions, it will […]
Kickstart your Marketing
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance […]
Create videos with YouTube
With 2 billion users logging in every month, YouTube provides an exciting way of increasing your brand’s exposure through video. This session will cover: how to understand your brand and […]