In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
You have invested time, energy and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What is IP? Can you own IP? How can IP be protected? What is […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. Learn the difference […]
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this brand new DigitalBoost webinar, you will learn […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: 1. Clarify your motivation behind starting your own business 2. Appreciate your skills and experiences 3. Use a range of techniques for generating new business ideas 4. Gain an appreciation of how […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition. Topics covered include: How to create value for your customers The Value Proposition […]
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. We will cover: […]
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
With one in four people in the UK likely to be affected by mental ill health at some stage in their lives, employers need to be able to manage the risk this presents within their organisation at every stage in the employment relationship. By providing an environment in which affected employees feel supported when issues […]
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
The conference theme for 2022 is net-zero and energy transition, exploring how we can collectively meet ambitious net-zero targets and dissect the latest developments in the transition to the low carbon economy. Over two days, 600+ world class speakers come together with over 6,000 delegates in conference sessions, show-floor theatres, and academic poster presentations. Dcarbonise Find […]
Let us help you to develop the IT skills of your workforce at no additional cost Information Technology, or IT, is all around us. From interacting with customers and processing invoices to checking your email and updating your website, there is a good chance that IT plays a pivotal role in your business. Our reliance […]
Since COP26 and in the months before the climate change conference, business owners have been encouraged to think about how they can make their businesses and operations more sustainable and help achieve net zero targets. However, this can seem a daunting task. Our panel of experts are on hand to help identify what practical measures […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Let us help you to develop the Engineering, Design and Manufacturing skills of your workforce (of all ages) at no additional cost to your business Join us on Thursday 12 May to find out how our fully funded Engineering, Design and Manufacturing Graduate Apprenticeship Course can help you to develop the knowledge, skills, and experience […]
Let us help you to develop the IT software development skills of your workforce at no additional cost As we look to the future, now is the time to think about the development needs of your workforce. Join us to find out how our fully funded IT Software Development Graduate Apprenticeship can help you to […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
You have invested time, energy and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What is IP? Can you own IP? How can IP be protected? What is […]
Breathwork, mindfulness and movement practices are all proven to reduce stress, enhance cognitive performance and decision making, foster creativity, bolster self-compassion, connection and kindness to others and so much more. Join us this week as we explore these practices together, find a moment to reset in the middle of the day and build a wellbeing […]
In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner. During this time there is a need to do all this and more remotely, and at the same time consider how staff […]
We’ll take you through a step-by-step process of planning, shooting and editing a video with Instagram Reels. We will cover how to: Create ‘expert’ videos Create text videos Use Reels soundtracks Create voiceover videos Use transition in videos Essential App - Instagram We will be using this app for every task during the session so […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
Join this online huddle as Josh from TravelTech Scotland gives an overview of the possibilities through technology for tourism. The overall aim of the TravelTech programme is to improve the innovation of your business or enterprise and to help you capitalise on new economic and innovation opportunities. Josh will help guide us through what that means […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will also take you through the factors to consider […]
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: 1. Clarify your motivation behind starting your own business 2. Appreciate your skills and experiences 3. Use a range of techniques for generating new business ideas 4. Gain an appreciation of how […]
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
The webinar is practical, and outcomes driven. Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. Topics covered during the webinar will include: Looking at your business today – identifying your strengths and areas for development The key pillars […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised which financial statements and statutory returns are relevant to your business different accounting periods and financial years how to use financial records for monitoring the financial state of […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist, Stuart Milne. Once you have booked your space, […]
As Covid-19 restrictions have eased, many organisations have progressed from fully working at home to welcoming employees back to the workplace on a hybrid basis. Hybrid working has allowed employees to return to the workplace on a rotational basis over the course of the pandemic, whilst still maintaining the requirements of social distancing. However, now […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
Southeast Asia is one of the fastest growing region in terms of E-commerce. Together, Singapore, Thailand, Malaysia, Vietnam, Philippines, Indonesia are set to become the fourth biggest e-commerce market globally by 2025, according to a Asendia. Although Singapore is a tiny island nation with a population of just 5.6 million, it has established itself as […]
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this brand new DigitalBoost webinar, you will learn […]
Industry experts George McGillivray and Michelle MacFarlane share their tips and tricks on taking your business' digital promotion to the next level. They will teach you how to utilise Google My Business and hashtags to raise your digital footprint. The event will be held remotely over Zoom.
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
Do you walk into a room, read the fire escape instructions three times, talk to a plant, down a few glasses of wine then go to the toilet? Would you rather exude the effortless charm of the consummate corporate ambassador? Many of us are all fingers and thumbs over the canapés when there really is […]
Find out how the fully funded Graduate Apprenticeship Programme can help you to develop the skills of you and/or your workforce (of all ages), at no additional cost to your business. Speakers Wayne Paul, Engagement Manager, University of Dundee Fiona McMillan, Business Engagement Officer, University of Stirling Also hear from a employer and apprentice (tbc) […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
All successful organisations need the right people and a vital part of achieving this is getting the process of recruitment right. However, if things aren’t handled correctly this can mean wasted time, higher staff turnover and even claims by unsuccessful candidates who don’t feel fairly treated. A criminal prosecution can also arise if someone is […]
