In this half-day masterclass, we’ll explore how to grow your business on Amazon. Amazon is delivering consistent growth year-on-year, leading online sales in the UK and around the globe. Learning how to effectively use this platform is an excellent way to boost your online sales. Data is core to Amazon, and we’ll take a deep […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This Q&A between Dr Jillian Ney, Founder of the Social Intelligence Lab, and Hugh Lightbody, Chief Officer, Business Gateway National Unit will help dispel the myths around social listening. Dr Jillian Ney, is a digital anthropologist, entrepreneur, author, and keynote speaker who specialises in the analysis of internet culture. She’s also known as the UK’s […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
This workshop, run by Business Gateway sustainability advisors, will give you everything you need to know to start integrating this new, exciting part of business into your company. By the end of this session, you will be confident with the definition of sustainability and how it relates to your business, know how to go about […]
Book your free place today at the Angus Outdoor Adventure Strategy Workshop - Come along, have your say and get involved in how outdoor adventure tourism is developed in Angus. The Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability while delivering a better shopping experience for consumers everywhere. Shopify powers over 1.7 million businesses in more […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Your workforce is so important. We know it is hard to recruit but Business Gateway, Dundee & Angus College and Angus Employability Hive are here to support you to build and nurture your workforce. Who is this event for? Angus business owners People in leadership or management roles Join us to explore the help available […]
The aim of this session is to go through the process of planning, shooting and editing a short videos using the TikTok app. The session covers creating ‘expert’ videos, text videos, using TikTok soundtracks, creating voiceover videos, and using transitions in videos. Essential App - TikTok We will be using this app for every task […]
Online retailers are increasingly selling on multiple channels, but this can be a complex operation. Most online sellers use a combination of ecommerce platforms, such as an independent website, together with a selection of marketplaces such as Etsy, Amazon and Ebay. Maximising your sales through these channels requires a unified approach across operations, such as: […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
Scotland's business landscape is shifting and taking on an apprentice could unlock the potential in your business. This webinar, aimed at employers, will help you understand the current trends in Scotland and implications for companies looking to attract talent in this environment. The Evaluation and Research Team, from Skills Development Scotland, will walk you through […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME, TalentScotland can support your business in a number of ways.
The largest dedicated drinks event in Scotland returns on the 8th and 9th March 2023. Experience the drinks sector in a new light, with buyers and suppliers all under one roof. In-Drinks will showcase over 300 drinks products, from established and emerging brands, in a high-energy show featuring exhibitors, live demonstrations as well as an […]
ScotHot, Scotland’s leading showcase for food, drink, hospitality and tourism, will return to the SEC Glasgow from 8 - 9 March 2023. The show offers an unmissable opportunity to meet with suppliers, network with others to share ideas and inspiration, and learn about the latest trends from across the industry. Find out more about exhibiting.
Decarbonising heating and cooling is a major opportunity for Scotland that could deliver significant emissions reductions, commercial opportunities, and bring comfort and health benefits to communities and homeowners. By 2045 the Scottish Government targets require that over 1 million homes and 50K non-domestic properties must switch to low emissions systems such as heat pumps, district […]
The Power of Food Tourism is a unique, informative, and inspirational event like no other. For starters, it’s only three-hours long. Short enough to let diaries breathe, long enough for you to glean some fantastic takeaways. So, the event actively encourages those in food and drink, tourism, agritourism, hospitality & catering, destinations, local authorities, media, in […]
With an academic background in business law & HR management, Skye is the perfect resource to offer confidential, impartial advice for businesses of all sizes and sectors. Whether you’re looking to hire your first employee, looking to review your workplace policies or dealing with complex employee issues – no challenge is too big or too […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Employers can have a say on the development of future apprenticeships, making them fit for businesses of all sizes. This webinar will outline how you can get involved and influence change in your sector. We will hear from Terry Dillon, Senior Programme Manager at SDS, who will present on the new Technical Expert Group Development […]
If businesses don't understand their customers they can't sell effectively to them. This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want. PRESENTER Ben Leonard Ben is an illustration of how one person can build a business on a laptop, from a cupboard, […]
Are you keen to consider the opportunities of expanding the diversity of your workforce? Hear real examples of why employers have invested in apprenticeships to support their inclusive workforce challenges, how they went about it and how the business has benefited.
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Participants will learn how to create and maintain a happy, productive and engaged workforce. As finding and employing new, valuable staff can be difficult, this session aims to help members of management and business owners review their current practices and implement new ones. Doing so with hope of achieving employee engagement, satisfaction, loyalty and longevity, […]
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business's […]
B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders, each with their own different needs, perspectives and potential sales objectives we need to overcome PRESENTER Roddy MacLean Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Most public and private organisations engage in direct marketing to promote the organisations’ goods, services or ideals. Being an area of focus for data protection regulators, in terms of enforcement action, it is important to ensure the marketing activity is legally sound. This webinar will provide a practical overview of legal requirements in relation to direct […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
E-Commerce has become a game-changer for growing international brands and is forecasted to be a key growth driver in coming years. E-Commerce platforms are the backbone of any online retail business, and online shopping behaviour has been accelerated by the recent global Covid-19 pandemic. E-Commerce offers businesses a whole range of opportunities, from marketing to […]
Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation. Do you need help navigating these challenges? Scottish Enterprise is offering practical and interactive half-day […]
Business Energy Scotland deliver a live green champions webinar, in partnership with VisitScotland, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. There are many growing challenges for businesses in Scotland today, including rising energy costs and the climate emergency. Visitors to Scotland […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint either from our Dundee office or over Zoom with our marketing specialist, Stuart Milne. Once you have booked your space […]
China, the world’s largest consumer economy, presents a significant opportunity for Scottish businesses, particularly with the recent lifting of Covid-19 restrictions. In this engaging online event, Scottish businesses will gain a detailed knowledge of business, digital and eCommerce, along with some practical tips on how to break into and grow sales within the market. The […]
To support local suppliers in Angus, Dundee City, Fife and Perth & Kinross Councils, Procurement Surgeries are hosted by each local authority on a rotating basis. Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by the […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
In a time of economic uncertainty, supply issues, inflationary pressures and spiralling costs, business owners in all sectors need to take proactive measures to protect their business – and themselves. Whether you need to manage costs; you’re experiencing supply chain issues; or you need to review your business structure and financing, there are a range […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings, including how search engines work. This first session will show you how search engines work and we’ll show you […]
Are you a business considering a fundraising campaign? Do you need advice on what funding options are available? How do you get Funder ready? What alternative finance is available to help grow my business? What are the benefits of Debt and Equity?
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business. In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Immigration law is always a dynamic and fast-changing area, and practitioners, individuals and businesses alike will be looking to our new government for signs of what is to come in 2023. This webinar will explore the potential developments including: The review of the Shortage Occupation List Increase in sponsor licence applications Increase in illegal working […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
This workshop, run by our sustainability advisors will give you everything you need to know to start integrating this new, exciting part of business into your company. By the end of this session, you will be confident with the definition of sustainability and how it relates to your business, know how to go about making […]
An interactive workshop to explore the types of collaboration and innovation needed to overcome barriers and accelerate the uptake of minewater as a heat source for UK homes and buildings. Decarbonising heating and cooling is a major opportunity for Scotland that could deliver significant emissions reductions, commercial opportunities, and bring comfort and health benefits to […]
Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you're not only comfortable using the PCS website but also know how to generate business from […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
These days, selling online involves much more than just a company website. Many manufacturing and retail businesses are expanding their ecommerce presence on to well-known marketplaces such as Amazon, Wayfair, Etsy, eBay and Alibaba. With opportunities for selling to both retail and wholesale customers, and to expand from the UK into international markets, this is […]
Learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will help to optimise your website and […]
