B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders, each with their own different needs, perspectives and potential sales objectives we need to overcome. Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up […]
Calendar of Events
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3 events,
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Websites should look good and function well, and give your website visitors and customers a positive user experience. During this webinar, we’ll look at User Experience (UX) and how you can improve it on your website, including: Understand what User Experience is A look at some of the key factors, including credibility, value, purpose and […]
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Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […] |
3 events,
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This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
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A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
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Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […] |
5 events,
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This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space. This online workshop will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of […]
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Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
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If your business is considering a fundraising campaign, join this event to get advice about the funding options available, the benefits of debt and equity and how to get Funder ready. Our guest panellists from Scottish Enterprise, Bank of Scotland, Henderson Loggie and more will explore all these subjects and more in an interactive session. […] |
2 events,
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From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
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Business owners and managers are busy. You're wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. We'll focus on exploring a range of tools on the market which will help you to enhance your customer service […] |
1 event,
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Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […] |
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1 event,
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […] |
5 events,
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Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge. And this is your chance to […]
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Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools. From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow your international business. It’s ideal for those starting out in digital marketing or in need of a skills update. […]
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Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […] |
5 events,
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Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
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From redundancies to reduced hours, rising energy costs continue to have a severe and significant impact on tourism and hospitality businesses. With limited support available from the UK Government’s new Energy Bill Discount Scheme (EBDS) and a huge number of businesses out of contract, it’s difficult to know what action to take next. The Scottish […]
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Join us for an immigration update for the fishing sector – what do employers need to know? Recent changes to the Immigration Rules clarify that seafarers working within a 12-mile radius of the UK shore (also known as UK territorial waters) are subject to immigration control. These changes clarify that most non-British and non-Irish citizens […] |
6 events,
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This interactive webinar is specifically designed for pre-start and early stage business owners, providing a simple yet comprehensive understanding of financial requirements and the health of your business. Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. […]
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Are you developing technologies for the conversion of CO2 into a higher value product in Scotland? Or do you have an industrial site with CO2 emissions that you want to convert to create value? This webinar explains how the CO2 Utilisation Challenge Fund could help support your move towards commercialisation.
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Engaging with customers starts by understanding their needs and wants. This webinar offers an approach that empowers businesses to truly connect - and better serve. Gain insight into who your customers are, take actionable steps towards building a lasting relationship. Now is the time to gain clarity on visible success through meaningful connections. About the […] |
1 event,
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This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […] |
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3 events,
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During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
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Stress, anxiety and overwhelm begin with our thoughts but show up as very real physical symptoms. Those physical symptoms then perpetuate the negative spin cycle of the brain response, and we can find ourselves wired, stressed and stuck. Movement and connecting with our body can help us ‘get out of our heads’ and break the […]
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Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […] |
6 events,
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Our breath is an integral tool in managing the stress response and supporting regulation of the nervous system, a super simple way to help you find calm, ease and space from the crazy demands of your day. In this session we’ll begin by being curious about our own breath and how it changes when we […]
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Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
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Join us online for a 40 minute update on the Dutch offshore wind industry. Find out about tenders, dates, new players and technology advances to get ready for 2023 & 2024. |
5 events,
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Often when we are caught in states of stress, overwhelm and anxious thoughts we can’t see anything but the cause of our panic. Mindfulness practices and meditation have the sole purpose of connecting us to the present moment. What that really means is we can be aware, even in the grips of a stress response, […]
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Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
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The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent. Join us to learn more about this new route and how it could help you access international talent. |
3 events,
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Gentle mindful movement to ease you into your day. Start your day connecting to your body and breath, paying attention to how you feel and what you need from the day. Morning movement stretches out the kinks and tension that settle in overnight, we can find space and ease in the body which eases the […]
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
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The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via […] |
3 events,
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Closing the week with a combination session incorporating elements from each session of the prior week. Move, breathe and be mindful, finding ease in your body and mind, setting you up for a wonderful weekend. The session is suitable for all, no touching of toes or gym gear required, and no prior experience of breathwork […]
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As a valued customer, connection, supplier and friend to Utili-Tay we would like to invite you to celebrate with us at our official launch party. It has been a busy time behind the scenes, we have been creating our "Carbon Hub" where we can demonstrate and share our NEW and extended product range that will […]
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […] |
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1 event,
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This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […] |
3 events,
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As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
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It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
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You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […] |
4 events,
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Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
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Ready to take your business to the next level? Join us for a masterclass from expert consultant, Alastair Donald, of The Consultancy Network. This session is designed to support businesses across Tayside in achieving their growth ambitions. Alastair will provide valuable insights, and you’ll have the opportunity to expand your network during the event. This […]
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What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […] |
5 events,
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With more than 80% of UK online customers using Amazon, all product-based businesses need to control how their brand appears on the channel. In this webinar, we look at the critical points to help you grow a successful brand on Amazon, both at home and across global marketplaces.
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This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
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You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […] |
1 event,
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This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […] |
0 events,
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2 events,
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Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
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This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […] |
1 event,
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No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […] |
3 events,
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This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of […]
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One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
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Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […] |
1 event,
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As we look to the future, now is the time to think about the development needs of your workforce. Join us to find out how our fully funded Graduate Apprenticeship Programme can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow. With fully funded courses available in […] |
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