Event Description

Have you ever wondered what outdoor tourism is? Outdoor tourism has a powerful role to play in growing the UK visitor economy — but success isn’t simply about attracting more visitors. For destinations, the opportunity is to generate greater value by encouraging longer stays, supporting year-round visitation, dispersing visitors beyond established hotspots, connecting them with local businesses and experiences, and promoting responsible enjoyment of the outdoors.

Have you ever wondered what Outdooractive is and does? In this webinar, Jamie Carroll (Head of Business Solutions) will explore how destinations can move from “footfall to value”, using outdoor experiences and digital visitor management to influence where people go, when they visit and how they experience a place.

There will be plenty of visual practical examples and destination insights of Outdooractive’s digital solutions in action, we’ll consider how responsible outdoor tourism can support economic growth while helping to manage visitor pressures, protect landscapes and create positive outcomes for local communities.

Joining Jamie will be Lyndsay Purdie (Sustainable Tourism Development) from Cotswolds Tourism to share her insight and thoughts.