Event Description
The Signature Conference Programme, taking place from 23-25 February, marks the start of Scottish Tourism Month, bringing together Scotland’s tourism and hospitality industry to celebrate, learn and amplify its collective voice. It is a time to showcase the sector’s importance and recognise the significant contribution it makes to Scotland’s economy, communities and visitor experience.
Scottish Tourism Month also provides an opportunity for industry leaders, businesses and stakeholders to come together to discuss the challenges facing the sector, share ideas and explore solutions that will help businesses survive, thrive and grow sustainably.
Our 2027 Signature Conference, and Business Leaders Breakfast, will take place at the Crowne Plaza Hotel, Glasgow on Tuesday 23rd February and the morning of the 24th before SCOTHOT opens next door at the SEC at 10am.
The Signature Conference and Reception Drinks
When: Tuesday 23rd February 2027, 10:30 – 19:00
Where: Crowne Plaza Hotel, Congress Road, Glasgow, G3 8QT
To kickstart Scottish Tourism Month, the flagship event returns for February 2027.
As always, the event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to network with all those connected to the industry.
Whether you’re a business owner or manager, supplier, or aspiring leader, this is an unmissable event, with attendees given access to the latest insights, trends and forecasts for travel and hospitality, the economy, and policy.
As always, this event will feature our popular exhibitor hall, with the chance to meet and make connections with trusted suppliers and supporters of the industry.
The Signature Business Breakfast
When: Wednesday 24th February 2027, 08:00 – 10:00
Where: Crowne Plaza Hotel, Congress Road, Glasgow, G3 8QT
Join us for a morning Business Breakfast at the Crowne Plaza, Glasgow to celebrate Scottish Tourism Month! Connect and catch up with industry peers, and settle in for enlightening stories from our special guest speakers.
The Signature Business Breakfast also includes a VIP ticket to SCOTHOT.
