Event Description

Nearly two thirds of the families who responded to our 2021 Manifesto survey said that visiting a museum shop was an important part of a visit. However, family visitors did not always feel that museums catered well for their needs. By putting together a retail offer that considers the wants and needs of this audience, you’ll ensure this part of the museum experience leaves families with a positive impression.

This session will be led by retail consultant Polly Redman who will guide you through how to create a family friendly retail offer.

This session will help you to:

• Find out why museum shops are an important part of a visit for families
• Learn about the types of shop stock and price points that appeal to families
• Hear top tips for merchandising family friendly items
• Explore other tips and tricks for improving your family retail offer, such as reviewing your approach to customer service