Marketing is a valuable tool to connect with your ideal customers in order to build loyalty, create sales and get referrals. During this learning session we’ll look at ways to identify the benefits of your product, service or creative business so you can use the messaging that your customers ultimately want to hear in your […]
Are you busy with marketing but not sure if it's actually working? Many business owners invest time and money in marketing without a clear line of sight to what it's doing for their bottom line. In this practical session, business growth adviser Marinda Malan will share a simple framework you can use to connect your […]
Join Visit Angus to find out more about our current and upcoming campaign with Tripadvisor to promote Angus to a UK, US and Canada audience. You will hear from our marketing team about our current Naturally Angus activity and Johnny O’Halloran from Tripadvisor will take us through a few practical steps to show you how […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
The approval of the Employment Rights Bill is your early warning and early action is always cheaper and easier than reacting later. These sessions are ideal for SME owners, directors, and managers who want clarity and practical guidance without the fluff. They’re time-efficient, focused on what really matters, and delivered in plain English. Our HR […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Learn how to craft a story, PR tricks for making sure journalists open your emails, when to run a PR campaign and how to achieve results, in this session with Suzanne Noble. Whether you're looking to employ an outside agency or run a PR campaign yourself, this workshop will help you understand the basics of […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
If you’ve just launched a full-time venture or you're growing a side hustle, our free Business MOT drop-in sessions are here to help. Pop in for a relaxed, one-to-one chat with our expert advisers. We’ll take a look at what’s working well, spot any gaps, and guide you towards the right support to help you […]
In this session, Esther Kyesimira will explain why sales don't always equal success. She'll also cover cash flow, profit and turnover, the key numbers to track and simple fixes founders can use in their businesses immediately. Topics covered in this session: The difference between turnover, profit and cash flow (and why many businesses fail despite […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Have you started the new year excited to take your business idea forward but are feeling overwhelmed about where to start and what’s involved? Join us for an informal interactive session where GrowBiz Enterprise Facilitators, Jenny Lyall and Ang Laurie will provide you with an insight into what self-employment could look like for you, the […]
Public Contracts Scotland is the national public sector tender portal for Scotland. It lists contract opportunities for all public sector bodies and has a “Quick Quote” function for lower value contracts. This webinar will help you to ensure that you’re not only comfortable using the PCS website but also know how to generate business from […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Join one of the free Rural AI Roadshow Conferences running across Scotland in January 2026, hosted by Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland Enterprise, The Scottish AI Alliance and The Data Lab. AI isn’t just for tech giants. It’s already helping rural businesses improve customer service, manage stock, reduce waste, and even […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
By offering complementary products or services, you give customers the chance to purchase a more complete solution from you. This not only increases sales revenue but also improves customer satisfaction and convenience. The goal is to build on what you already do well—whether you’re a service provider, producer, or retailer. In this Learning Session, led […]
As your business grows, so do your opportunities and so do the risks. From protecting customer data to securing your systems against new cyber threats, keeping your business safe is essential to scaling with confidence. In this practical and forward-looking session, experts from Dell and Intel will share real-life examples and demos of smart, affordable […]
This session brings together experienced business owners and digital experts to share what really works when it comes to selling online. You’ll hear honest insights, practical lessons and proven approaches that have helped businesses reach more customers and increase their sales. From choosing the right tools to improving your online presence and building customer trust, […]
