Naturally Angus is Visit Angus’ biggest ever UK consumer marketing campaign, which has been created with support from the UK government through the UK Shared Prosperity Fund to promote Angus as the perfect destination for a short break or day trip.
The ambition is to continue to entice more people to take a break in Angus so that the economic benefit from tourism can continue to grow and the local tourism economy can continue to thrive.
Naturally Angus will remind visitors of the experiences that can be enjoyed in Angus to help them escape everyday life, unwind, reconnect and improve their sense of wellbeing.
The campaign will convey the sense of space and wonder in the region’s rural landscape, the chance to spend time in nature and explore the region’s rich history and culture.
Content themes will promote the diversity of things to see and do and the variety of experiences that businesses offer visitors aligned with Angus’ key product and messaging pillars: Outdoor Adventure, History & Culture and Food & Drink.
See the campaign evaluation for our paid activity throughout February and March 2025.
The campaign will be optimised towards driving traffic to the Visit Angus website, so if you’re an Angus business please take advantage of our free business listings or make sure your existing listing is up to date.
We would love for businesses to help us to share the Naturally Angus message, to get maximum exposure for Angus and encourage as many people as possible to visit the area.
One of the easiest ways to be a part of our campaign is to share relevant imagery across your social media channels and use the campaign hashtags #VisitAngus and #NaturallyAngus.
You can view and share our Naturally Angus films from the Visit Angus YouTube channel – 60 second version and 15 second version.
Please tag us @VisitAngus so we can see your posts, reels and stories too.
Incorporating the campaign messaging into your social media content is easy, here are a few examples for inspiration:
