If businesses don’t understand their customers they can’t sell effectively to them. This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want.

PRESENTER Ben Leonard

Ben is an illustration of how one person can build a business on a laptop, from a cupboard, in their spare time. Unlike other millennial entrepreneurs, he grew this into an international 7 figure business within 3 years. He provides both inspiration and guidance to the next generation of young entrepreneurs who want to see their businesses reach new heights. Recognised in 2019 as one of Scotland’s Emerging Entrepreneurs of the Year, Ben’s prepared to share the recipe for his success with other ambitious Scottish businesses.

Despite no formal training, Ben grew his sports and fitness equipment business “Beast Gear” into an international brand, selling through online e-marketplaces across Europe, the Middle East and Australia before exiting through sale