The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop, where content and commerce seamlessly merge.

While traditional marketplaces remain essential, TikTok Shop offers businesses a unique way to drive sales through features like shoppable videos, LIVE shopping, and partnerships with creators.

This free webinar, led by Nora Zukauskaite, Integrated Marketing Director at TikTok Shop UK & Europe, will show you how to harness the potential of TikTok shop.

It’s designed for small businesses that sell goods and products and will help you learn how to open a shop and grow revenue through shoppable content on TikTok Shop. It will particularly benefit your business if you sell products across FMCG, Home and Living, Electronics, or Beauty and Fashion.

During the session, you’ll learn:

• Practical steps to set up your TikTok Shop and start selling quickly
• How to create shoppable videos, LIVE shopping, and use the affiliate programme
• Tips for optimising your TikTok Shop for maximum visibility, engagement and sales

Whether you’re new to TikTok Shop or looking to scale your existing presence, this session will give you the insights and tools to succeed.